Small's is not selling its products to the customers, but producing enough clothing to satisfy customer demand. For most people, the purchase of a Ford automobile would employ which type of consumer decision making? Sephora’s Beauty Insider rewards program is wildly popular. Which of the following pricing strategies did the company initially use when introducing its eyewear? CH5 According to Brogan Graham of Hubway, "E-business is happening at Hubway at one of the highest levels." Both Apple and Samsung were found to have infringed on each other's patents to protect their inventions and were forced to pay fines. A product line is defined as _____. CH5 E-businesses are most likely to make extensive use of which of the following for marketing and publicity? What advantages does this provide Frank Pepe's? Local management at the wholesale level is always concerned about retaining what business they have, so they tend to target customers who are already on the high end of the loyalty scale. The Food Network ran a promotion for its show, The Great Food Truck Race, where viewers were asked to go to the Facebook page and nominate or vote for their favorite local food truck. The interviewee says that Apple and Samsung "are the only two companies that are really selling smart phones at this point." CH1 Geoffrey B. Identifying the cause of a failing rewards program is essential in fixing it. Small's operates in a seller's market? This illustrates. This event was a great success and generated a lot of buzz. Josh Lesnick describes Audience Rewards as being similar to a frequent-flyer program. He clearly believes these attributes make his product stand out in a crowded market. CH2 The group of people toward whom Nederlander aims its marketing efforts is known as its _____. Membership is free and allows you to earn ShowPoints on ticket purchases and through program partners that can be used for free tickets, theatre collectibles, unique experiences, and more. 5 talking about this. GaGa promotes its products mainly through sampling and demos at different stores and events. This statement best reflects the beliefs of marketers during the _____ Era. Nederlander's Audience Rewards program strongly benefits small-privately owned theatres and show producers who back the company because it provides a central platform for them to market across all the vendors and art. When they buy tickets and go to shows, they collect points and are able to redeem them for free or discounted tickets and other rewards. Apple Pay is marketed at both consumers and retailers who choose to accept it for payment. CH1 Which of the following activities at Geoffrey B. Alibaba is based in China. CH3 Through its involvement with social responsibility, Zappos seeks to: contribute meaningfully to the community and the greater good. Audience Rewards is a points program that rewards you for your loyalty to Broadway and the performing arts. Nothing perks up an audience more than switching the limelight from you to them. GaGa is a firm with limited product lines, so it is more likely to expand its product line aggressively. Zappos uses social media as a communications tool in such a way that it is available to people wherever they are. CH4 According to Rob Siefker of Zappos, a social media tool is expected to keep customers informed about which of the following? Zappos uses social networking sites such as Twitter to connect to its customers on a more personal level. Comment on their effectiveness. The best and most cost-effective way to do this is to focus on your existing customer base with a solid customer rewards program. Customers earn rewards for each purchase based on a traditional point system. A simple statement such as: "I know there is a great deal of talent in this room. In the context of consumer buying decisions, lifestyle refers to _____. Small best reflects the beliefs of marketers during the Production Era? Reduction in ticket prices is an example of _____. The Audience Rewards program also depends on outside relationships with major companies who sponsor the rewards for the program. They are _____. The stage of evaluating advertising effectiveness. Social media is more consumer-driven than traditional media. Managers should consider each of the top eight reasons why rewards programs fail and engage in reparative action or take proactive steps to increase the effectiveness of their program before it starts to fail. Nederlander's customers are mostly women in the age group of 30 to 59 years with an annual household income of approximately $200,000. Works Cited: [1] Jeffrey, S.A. (2009). CH3 Zappos believes in developing strong relationships with charitable organizations as part of its commitment to community welfare. Which of the following best supports this statement? Huy Fong uses peppers that are ground within six hours of being picked to ensure their freshness, and David Tran, creator of the sauce, says, "We do the fresh one, the best one, the cheapest one." The partners use the information about the customers for the _____ step of their personal selling … A pro-innovation human resource department. The video says only a handful of companies make eyeglasses and they mark them up 10 or 20 or more times. CH2 According to Sean Free of Nederlander, which of the following has/have been instrumental in bailing out the organization from the hazards of a relatively low involvement with technology in the recent past? Market Penetration b. A brand name is defined as _____. It’s easiest to think of Audience Rewards as a loyalty program for the performing arts, which a focus on Broadway and the NYC scene in particular. I encourage you to bring that talent to bear and share your thoughts on the topic with the rest of the group." a group of closely related product items viewed as a unit because of marketing, technical, or end-use considerations. Audience Rewards is a loyalty program that you may or may not have heard of before, their tagline is “The Official Rewards Program of Broadway & the Arts”. CH5 E-businesses require customers to _____. CH2 Which of the following refers to the product offering in the marketing mix of Nederlander? CH4 Zappos endorses the use of Twitter to interact with its customers. When Warby Parker began selling eyeglasses online, they were priced significantly lower than traditional "brick & mortar" eyeglass stores, and still are today. Nederlander's customers are mostly women in the age group of 30 to 59 years with an annual household income of approximately $200,000. The program boasts more than 17 million loyal members, and members make up as much as 80% of Sephora’s annual sales. Lawsuits represent what kind of approach to responding to environmental forces? 5. you will see a list of nearby locations, nearby available check … CH5 The strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools is known as _____. This forms part of the _____ of the advertisers. 4. Most of Warby Parker's eyeglass frames are priced at $95, including sunglasses frames, while wire-frame eyeglass frames are priced at $145. Zappos has a Facebook page through which the company interacts with its customers and tries to engage them in conversation. CH1 Which of the following statements by Geoffrey B. Which of the following can be inferred from this? Retailers that choose to adopt Apple Pay's digital payment service are likely to use which of the following methods of business buying? CH5 There are no Hubway representatives to walk users through the process at the Hubway stations. Apple and Samsung have waged a lengthy battle over ownership of specific technological innovations in the smart phone market. What types of sales-promotion methods have you observed recently? The fans, businesses, and the show were all involved in generating buzz and the advertising campaign had a large reach. Markup pricing is best defined as deriving a price by ____. exchange information and ideas through online communities. 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