Key findings from Episerver’s recent survey of 4,500 consumers about their online shopping habits and expectations. Products: Episerver Customer-Centric Digital Experience Platform, Episerver B2B Commerce Cloud Overview Reviews Ratings Alternatives To show more ratings … Maginus won one of two possible UK awards. Smart move @episerver , what is coming next as all CMS companies try to follow the route of Adobe? Press Releases. The acquisition also positions Optimizely within a broader portfolio of capabilities aimed at optimizing digital properties while improving and tailoring customer experiences. Episerver App Marketplace › Find additional applications, integrations, add-ons, and connectors to Episerver that broaden users digital experience into a complete solution. Episerver already has a lot of intelligence and content capabilities in place, and Optimizely falls quite nicely on top of that in getting closer to that Holy Grail of getting just the right experience at just the right time to just the right person, wherever they are in their customer journey.”. As one of only 57 EMVPs in the world and one of only 18 EMVPs that reside in the United States, I was honored to attend this event. View Episerver (www.episerver.com) location in New Hampshire, United States , revenue, industry and description. Adobe aside, Guseva said that although testing and optimization are almost table stakes in the current DXP market, at the same time many organizations are not utilizing this functionality to its fullest potential. We do this by delivering class-leading Ecommerce websites that drive online growth and sales fulfilment solutions that facilitate next day delivery and customer service excellence. Join us as a subscriber. In 2019, Annex Cloud most notably helped D’Addario re-launch their loyalty program on the Episerver platform with a more robust B2B Customer loyalty and customer referral program. Episerver continues to make strategic investments in product, marketing and customer programs to lead the digital experience space with its big bets in the four pillars of customer-centric digital experience paying off. © 2020 Naveo Commerce. Investor Activity Episerver has actively raised capital from investors. From 2019 to 2020, average engagement is up by 70 percent and average conversions are up by 43 percent. 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Episerver Visitor Intelligence provides the user interface to view reports to bring insights into collected customer data. “It also incorporates both layout design that marketers manage and the back-end logic that rests with developers.”, Related Article: Insight Venture Partners Acquires Episerver for $1.16B. We grow your business. In December 2019, Episerver signed a definitive agreement to acquire B2B commerce provider Insite Software. The report shows that 84% of B2B decision-makers say increasing … Insite is recognized … Optimizely offers digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing and server-side testing. This site uses cookies. Episerver acquired Insite Software (B2B commerce) Dec. 16, 2019, and acquired Idio (content personalization, analytics) the month before. ($ Million) Growth Rate (%) # Employees; 2019: Details in Premium Report: 2018: 2017: 2016: 2015: 2014: 1-Year Growth Rate: 3-Year Growth Rate (CAGR): Note: Episerver's revenues are gauged from an analysis of company filings. But those promises of merging content, commerce, testing and optimization look solid, according to analysts in the digital experience software industry. Optimizely trailed Adobe and was classified in the “strong performers” class. Considering moving to Magento 2? Adobe’s lonely at the top in terms of revenue: it earned $3.21 billion in digital experience revenue in fiscal 2019, up 31% for the year. Episerver App Marketplace › Find additional applications, integrations, add-ons, and connectors to Episerver that broaden users digital experience into a complete solution. As far as integration issues are concerned, I don’t foresee any unusual degree of challenges. “The 2019 class of Episerver EMEA and Local Partner of the Year winners, highlight the breadth of experience and creativity our partner network brings to Episerver customers across the globe,” said Dominic Citino, Vice President, Partnerships at Episerver. Nicole France, principal analyst and vice president at Constellation Research, called the Episerver-Optimizely acquisition a good move for each company. Lists Featuring This Company . All rights reserved. And speaking of Adobe, the provider also beat Episerver in the Gartner Magic Quadrant for Personalization Engines published July 13 of this year. Legacy systems are also a challenge. Episerver examined Cloud consumption between March and May 2019 compared to the same timeframe in 2020. If you're wondering which version is the best fit for your business, download our guide to weigh up the pros and cons. Find out in Episerver’s new global survey. Terms of Use. Since 2016, Adobe (four), Episerver (three), Acquia (three), Salesforce (four) and Sitecore (two) each have been active in M&A trying to expand their technology software suites. October 1st, 2016 Episerver acquired Berlin-based Optivo, an email-marketing automation service provider. Join us! “Our award-winning partners and their peers help organisations use Episerver Digital Experience Cloud™ to create seamless, standout customer experiences. It will include capabilities like dynamic pricing testing, testing different offers, promotions and timing, search algorithms and recommendation algorithms, “all the behind the scenes stuff that make up a big piece of the customer experience.”. With a finite capability to meet the demands of today’s “I want it now” consumers, retailers need to consider what matters most - is it speed, convenience or free delivery? Epi Partner Close-Up, Stockholm - Feb. 7, 2019. 2019 Gartner Magic Quadrant for Web Content Management › Read why Episerver has been positioned as a Leader in the industry report for the fifth year in a row. Read More. For retailers – big and small – for whom success depends on growing online, we provide what it takes to sell better online. Case in point: Adobe, which through Adobe Target offers impressive target and testing capabilities, Forrester researchers reported in the Forrester Wave for Experience Optimization Platforms published June 20, 2018. And it already has Adobe Experience Manager, which offers content management. Forrester analysts James McCormick and Emily Miller gave Optimizely praise for building a culture of experimentation. The news comes on the heels of three major Q4 2019 announcements with the acquisition of personalization and analytics company Idio™, ... saw significant increases in conversion and overall online revenue after moving to Episerver and has been recognized as one of the top e-commerce furniture retailers in the U.S.” Download Gartner Magic Quadrant for Digital Experience Platforms to … Customers increasingly want better digital experiences from B2B companies. Episerver, offering a broad product portfolio for content management and digital commerce, has been positioned as a Leader in the report for the fifth year in a row. Why Episerver Why Episerver. All 15 total winners were celebrated at Epi Partner Close-Up, an annual event helping partners get more out of Episerver solutions, providing information about latest product news and roadmaps and sharing customer case studies. Principles of Standout Digital Experiences, 8 Signs That You've Outgrown Your Ecommerce Platform, Magento Commerce vs Open Source: 3 Key Factors to Consider. Advertiser Media Kit “I really don’t see any down side here,” France said. As a Premier Episerver Partner, Adage is proud to collaborate … When Episerver acquired Insite in December 2019, best-in-class B2B commerce capabilities met a leading Digital Experience Platform. We grow your business. Optimizely is a “huge win for Episerver” because Optimizely’s advanced engine allows experimentation at all touch points, not just the web, and provides highly personalized experiences the customer needs and the basis for next-best actions, according to Paul Greenberg, founder and managing principal for the 56 Group. Claire Vo, Optimizely’s chief product officer who served as CEO and founder of Experiment Engine when it was acquired by Optimizely in 2017, said the combination of Optimizely’s client and server side experimentation capabilities unlock the ability for companies to test across their customer journey. The EMEA Partner of the Year Awards, Local Partner of the Year and Local Innovator of the Year awards were given across six regions in both categories. At the summit, I was joined by 33 of my fellow EMVPs including members from Microsoft and the Episerver product team. From innovative implementations to investments in expertise, 15 Episerver partners were recognised for their epi-centric accomplishments over the last year. One includes taking what Optimizely does “exceptionally well today,” especially on experimentation, testing and targeting and adding Episerver content and product recommendations capabilities. We are independent and technology-agnostic but with close partnerships to several leading technology companies so we can always recommend the most appropriate platform for our customers' needs. Episerver and Optimizely trail Adobe throughout four reports by Gartner and Forrester the last two years that rank vendors in the digital experience software space. Each report is listed separately in the Reports section. Why Episerver Why Episerver. A big congratulations to all the winners, and we have no doubt 2019 will bring even more reasons to celebrate.”. Episerver Doubles Down on North American and Underserved B2B Markets with Acquisition of Insite Software The industry-changing acquisition of Insite marks Episerver’s third major announcement in Q4. Available reports Commerce. Episerver identified this issue and enhanced its DXP offering with the purchase of Idio at the end of 2019. This is still a future vision, of course, but increasing the scope of testing and analytical capabilities is a critical step to getting there. This data includes things such as email tracking of sends, opens and clicks from Episerver Campaign into Episerver Insight and also segments created in Episerver Insight for use in outbound campaigns in Episerver Campaign. For Episerver, it provides a significant extension of testing capabilities across digital channels, not just websites, she said. Rising digital expectations is the top B2B threat. 2019 Gartner Magic Quadrant for Web Content Management ... +180% Mobile Revenue Improving user experiences across desktop and mobile. Customers using our Cloud infrastructure, who have been with Episerver for more than one year, have seen the positive impact from investing in digital. In less than 5 months Magento 1 reaches its end of life. Maginus won one of two possible UK awards. For Optimizely, well, they have had an excellent product and been around a long time, but sat in the shadows, honestly, due to themselves. France of Constellation Research noted Episerver’s aspiration is to provide recommendations for what to do next: what to change or improve. This, he said, allows marketers to create the right layout to be able to test different aspects but also to offer relevant recommendations. “Paired with previous, relatively recent acquisitions, the Optimizely acquisition helps Episerver expand its DXP story even further and make it more compelling,” said Irina Guseva, senior director and analyst for WCM (Web Content Management) and DXP (Digital Experience Platforms) for Gartner. 72% of the survey respondents in Episerver’s 2019 B2B Digital Experiences Report said they believed the majority of B2B revenue will be derived from the digital commerce websites they own and operate by 2025. 2019 Gartner Magic Quadrant for Web Content Management › Read why Episerver has been positioned as a Leader in the industry report for the fifth year in a row. “It’s a positive for customers on both sides, especially since leadership has made clear that they plan to provide these capabilities both as part of a platform and as 'composable services,' which I interpret as individual offerings.”, Episerver CEO Alex Atzberger articulated a vision for Episerver to become an integral part of the day-to-day workflow of how content — and the digital properties and channels that transmit it — is created, according to France. The Commerce overview report contains the following charts for an e-commerce site. Company officials pointed that out in a Sept. 3 press conference about the acquisition, which features content and commerce meeting testing and optimization for relevant digital customer experiences. Individuals who are in Episerver’s marketing database can download this complimentary report. Monthly Editorial Calendar What keeps B2B leaders up at night? Optimizely’s addition “dovetails beautifully with ecommerce,” Greenberg said, “when you view it as an interaction engine in which transactions become a subset of interactions, which is what ecommerce 21st Century style is. Adobe’s lonely at the top in terms of revenue: it earned $3.21 billion in digital experience revenue in fiscal 2019, up 31% for the year. From innovative implementations to investments in expertise, 15 Episerver partners were recognised for their epi-centric accomplishments over the last year. Episerver was founded with a similar purpose, and now serves over 8,000 companies globally with a network of over 800 partners. With a 20-year heritage in technology implementations, we take pride in helping our customers achieve long term benefits from the solutions we provide. The truth is, no one knows how the acquisition plays out until practitioners start recognizing the integration and execution realities behind the press-release promises. ", Tags Episerver App Marketplace. Catering to the unique needs of this underserved market, Insite helps manufacturers and distributors transform their businesses through its purpose-built solutions, deep domain expertise, and strong emphasis on customer success and collaboration. Marketing Technology News: TCS Records $5,586 Million in Revenue for Q3 2019; Trains 327k+ Employees in Digital Technologies. But, in July, Optimizely admitted it laid off around 15% of its staff, or about 60 people, due to business impact of COVID-19. NASHUA, NH — Episerver, a customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce provider Insite Software.The deal continues Episerver’s momentum heading into 2020 after the company’s November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO. “Episerver partners are critical not only to our success but our customers’ success as well,” said Cliff Hill, Vice President, EMEA & APAC Sales at Episerver. To find out more about Episerver from Maginus click here. The AAP has seen more than $500,000 in revenue increases that are driven through those automatic recommendations. Events like Epi Partner Close-Up provide the perfect opportunity to praise and share their achievements from the previous year with their peers. A technology match for the ages that is “second to none”? SMG/CMSWire is a leading, native digital publication produced by Simpler Media Group, Inc. Our CMSWire and Reworked publications provide articles, research and events for sophisticated digital professionals. Episerver Revenue Est. acquisitions, cxm, digital experience, digital experience platforms, dxm, dxp, episerver, mergers, optimizely, View All Events Add Your Event Events RSS. Episerver was a leader in the Gartner DXP report along with Adobe, Sitecore, Liferay and Acquia, but a strong performer in the Forrester DXP report with Sitecore while Adobe, Salesforce, Oracle and SAP took leaders honors. November 18th, 2019 Episerver … This challenge will provide an opportunity to showcase your strengths, build your brand, and generate new services engagements. “Whether it is through record revenue or reimagined digital experiences, their contributions do not go unnoticed. Find related and similar companies as well as employees by title and much more. DW Experience Conference It topped Episerver in the Forrester Wave for Digital Experience Platforms (July 8, 2019) and Gartner Magic Quadrant for Digital Experience Platforms (Jan. 29, 2020). “The Optimizely acquisition certainly addresses a broader scope of digital interactions than Episerver had on its own,” France said. This makes the Episerver-Optimizely acquisition not exactly groundbreaking. Episerver partners are helping to create innovative experiences for our mutual customers that deliver both real value and competitive differentiation.”. In the Forrester Wave for Experience Optimization Platforms, Adobe was the lone leader. © 2020 Simpler Media Group, Inc. All rights reserved. The Episerver Innovation Challenge (EIC) at Ascend 2019, sponsored by Thinkmax, allows Partners, Customers, and Developers to design, build, and showcase features, integrations, and capabilities using Episerver products. December 16 2019 Episerver Doubles Down on North American and Underserved B2B Markets with Acquisition of Insite Software The industry-changing acquisition of Insite marks Episerver’s third major announcement in Q4. To start a conversation about an upcoming project simply call us on 0161 946 0000. Epi Partner Close-Up, Stockholm - Feb. 7, 2019. The Nashua, New Hampshire-based company was founded in 1994. “The move to guiding which actions to take — what to do next — requires a combination of testing and analytics capabilities as well as the expertise to interpret the results, providing not just insights but suggestions. By continuing to browse the site you are agreeing to our cookie policy. Episerver offers a digital experience platform that includes content management and commerce software. Feb 24, 2019 . San Francisco-based Optimizely received a $50 million Series D boost from Goldman Sachs in 2019 to increase its total funding to $200 million last summer. As part of the Episerver platform, Episerver Insight and Episerver Campaign are integrated to share data. Episerver’s Justin Anovick, in a press conference Sept. 3, unveiled some initial product outcomes customers can expect to see thanks to the acquisition. We were awarded. You could spin Episerver’s acquisition of Optimizely in a number of different ways. We were also early adopters of Episerver’s Experience-Driven Commerce go-to-market messaging. It was the second-rated vendor for strategy and current offering categories. Trying to climb the digital experience software ladder and knock off Adobe at the top? The acquisition will allow customers to unlock more value across content and commerce. A business move more so than a technology acquisition? Both companies placed a strong emphasis on APIs and microservices which should facilitate the process. And Episerver presumably has the capital: it was acquired two years ago for $1.16 billion by Insight Venture Partners. Episerver Annual Revenue and Growth Rate. Optimizely’s story on its own had become relatively commoditized, but Episerver offers a fuller picture and fuller breadth of digital experience capabilities, she said. Conclusion. The Gartner Magic Quadrant for WCM 2019 … “The 2019 class of Episerver EMEA and Local Partner of the Year winners, highlight the breadth of experience and creativity our partner network brings to Episerver customers across the globe,” said Dominic Citino, Vice President, Partnerships at Episerver. Episerver’s 900+ partners and 825+ employees in offices around the globe are proud to help more than 8,000 brands enrich their customer lifetime value, increase revenue, and grow their brands. The charts help you understand how visitors are interacting with the site. This takes them out of the shadows and makes them part of a dynamic visible company that has a lot of potential for a real market impact.”. Read more about us or learn how to advertise here. Luminos Labs, with over a decade of Episerver implementation experience, is known for its approach to digital commerce and system integrations and helps transform websites better customer satisfaction, increased revenue, and reduced costs. We also have a Reader Advisory Board. Our editorial team produces 150+ authoritative articles per month for our 3 million+ community members. Download our easy-read checklist to help you decide whether you’re ready to take your online business to the next level. We can do this, because we've done it before, for people just like you. “It’s also opening up further opportunities for both Episerver and Optimizely customers.”. Customers reported that Adobe needed to work on making Target appeal beyond its traditional marketing and ecommerce base and improve the overall platform experience. ... Episerver Ascend 2019 brings together a community of digital marketers, developers, and eCommerce leaders to share their strategies for driving growth through digital transformation. To start a conversation about an upcoming project simply call us on 0161 946 0000 or email hello@maginus.com. This powerful content personalisation and analytics platform enables Episerver to push forward its content intelligence and recommendations capabilities. September, 2018 Episerver was acquired by Insight Venture Partners in a transaction valuing Episerver at $1.16 billion. The deal continues Episerver’s unparalleled momentum heading into 2020 after the company’s November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO.read more “Always be experimenting,” she said, “[This] is a critical best practice these days when it comes to digital experiences. Customers will be able to drive evidence-based digital experiences, he added. As an Episerver Most Valuable Professional (EMVP), I was invited to attend the EMVP Summit that took place the days following Ascend 2019. 1 MB. Episerver™, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce … While the Optimizely acquisition doesn’t necessarily make Episerver stand out in the digital experience platform competitive landscape, it should help the Stockholm-based provider compete better with larger players that have had similar functionality for a while, according to Guseva. That requires, she said, a shared view of not only the behavior patterns on a landing page but all of the touch points (digital and otherwise) that a customer has with a company. Another not-so-surprising acquisition by a digital experience software provider? “Optimizely’s client base will now have access to a broader DXP solution,” Guseva added. DX Summit Conference December 16, 2019 Episerver Acquires Insite Software. Article Submission Guidelines We were awarded UK/I Innovator of the Year thanks to taking an experience-first approach to complex, multichannel deployments for various premium brands during the year 2018. Execution is the name of the game. A panel of Episerver judges decided the winners through meticulous reviews of revenue, projects, customer wins and other key metrics, with the winners being announced at the annual partners event which took place earlier this week in Stockholm. Privacy Policy. “This would indeed be a major advance in the market,” she said. A big congratulations to all the winners, and we have no 2019! Dxp offering with the site you are agreeing to our cookie policy that is “ to! Solution, ” Guseva added 2019 Episerver Acquires Insite software client base will now have access to a broader of. 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